The Banyan Tree Project

The Banyan Tree Project

A recent article on the Huffington Post brought to our attention the Banyan Tree Project, a national social marketing campaign to stop HIV/AIDS-related stigma in Asian & Pacific Islander (A&PI) communities. This inititive, launched by the Asian & Pacific Islander Wellness Center in San Francisco, will be conducting a series of workshops in which participants tell their stories using video. Called the Taking Roots Digital Storytelling Project, social networking and digital technology will come together help spread the deeply personal experiences of those who have direct experience with HIV. 

"If we can really get those stories out and really model how we can talk about HIV," says Lance Toma, Executive Director of the API Wellness Center, "I think it kind of breaks down the fear and it then breaks down the stigma and then it allows people to talk about health and about HIV in their families and communities."

Be sure to read the full article.

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