The humorous “Gay Men Play Safe” campaign was created to validate and support gay men’s safer sex practices while reinforcing the fact that sexual safety, including condom use, is a community norm. AIDS Vancouver and partner AIDS organizations from across the country worked with Rethink Advertising to create a new kind of HIV message that challenges the widely held perception that gay men suffer from condom-use fatigue and apathy.

The bilingual campaign includes an Internet/TV commercial and websites at www.GayMenPlaySafe.com and www.NousJouonsSafe.com. It is being launched today in Vancouver, Edmonton, Winnipeg, Toronto, Montreal, and Halifax.